Plus Branding / Brand Design
Established Plus as a premium family product inside the ClassDojo app, using illustration, clearer plan hierarchy, and a more emotional upgrade moment.
Product designer and design engineer at ClassDojo. Previously at Dropbox and Snapjoy.
Plus sales page / Design & Engineering
Redesigned the main subscription surface around clearer value, trust, plan hierarchy, and trial intent.
Plus Website / Design & Engineering
Extended the Plus brand story beyond the app into a dedicated sales surface families could understand, compare, and revisit.
Double Confirm Offer / Design & Engineering
Tested a fallback offer sequence after families declined the first sales page. Bookings increased by +33% after this addition.
Returning Parent Onboarding / Design & Engineering
Reframed Plus for returning families who already understood ClassDojo. Increased conversion by +110%.
Parent Signup Funnel / Design
Improved the invite-code signup path to reduce friction and connect families to Plus value. Drove +6% revenue.
Plan Selection Variants / Design & Engineering
Tested pricing hierarchy, annual-plan emphasis, trial framing, and plan-comparison clarity.
Memories Stripe Checkout / Design
Designed a flow to route users to Stripe Checkout instead of IAP. Bookings increased by +48%.
Renewal Campaign / Design & Engineering
Designed and built lifecycle messaging to retain existing subscribers and make renewal value more visible.
App Store + Revenue Momentum / Design & Engineering
Over an 8-year Plus growth arc where I shipped 500+ experiments, contributed $20M+ incremental revenue, helped ClassDojo reach its first $10M revenue month, and hit #3 in Free App downloads and #16 highest-grossing app in 2025.
Sidekick Live Onboarding / Design & Engineering
Introduced teachers to voice-powered points with a fast animated sequence showing how Sidekick recognizes, confirms, and adds points during class.
First Live Session / Design & Engineering
Designed the starting state for a live Sidekick session, prompting teachers to try voice points while class notes begin running quietly in the background.
Live Point Confirmation / Design & Engineering
Showed awarded points as real-time confirmations so teachers could trust what Sidekick heard, recorded, and applied without breaking classroom flow.
Class Notes Recap / Design & Engineering
Turned a live classroom session into a structured recap with a lesson summary, teacher notes, reminders, suggested points, and feedback before sharing.
Sidekick Waitlist / Design & Engineering
Designed and built an external waitlist site that positioned AI as practical classroom support and generated early teacher demand.
AI Tools Gallery / Design & Engineering
Designed the in-app tool gallery where teachers could browse classroom-ready AI tools, choose a task, and start from a focused workflow instead of a blank prompt.
Generated Message Draft / Design & Engineering
Designed teacher-facing tools that could turn context into an editable family message, helping teachers communicate clearly while staying in control of the final output.
Nessie v2 / System Foundations
Expanded ClassDojo's early component library, typography, colors, and interaction patterns while moving the product language toward a cleaner, more mature interface.
DDS v1 / Product Language Reset
Helped evolve ClassDojo's product language with a new purple-led identity, rebuilt components, updated typography, and a more flexible foundation for product surfaces.
DDS v2 / Scalable Design Infrastructure
Expanded DDS into a more comprehensive system with deeper color coverage, refined tokens, and stronger infrastructure for scaling design across teams. Used AI to craft components, improve documentation, and keep the system aligned with production UI.
Additional Work
Schoolwide center
Designed a web hub for schoolwide setup and coordination, helping school leaders move from classroom-level usage into broader school adoption.
Generalized onboarding
Created a flexible iOS onboarding system that could adapt teacher setup across multiple entry points without fragmenting the experience.
Teacher Web onboarding
Designed web onboarding flows that helped new teachers understand setup steps, classroom value, and the first actions needed to get started.
Teacher onboarding checklist
Designed checklist surfaces across iOS and web to guide new teachers through setup, activation, and early family communication.
Student grid
Improved the classroom student grid as a core web surface for scanning students, taking action, and managing classroom state.
Classroom themes
Explored classroom theme customization on web, adding expression and ownership to the teacher classroom experience.
Teacher connecting parents
Designed iOS flows that helped teachers invite and connect families, reducing friction around one of ClassDojo's most important loops.
District Attendance
Designed district attendance workflows on web for tracking participation and supporting school or district-level operational needs.
Student reports
Designed iOS report surfaces that made student progress easier for families to understand and revisit.
Parent communities
Designed iOS community surfaces for parent participation, discovery, and communication beyond a single classroom thread.
Field Tasks
Designed and built a personal iOS task app for lightweight field capture, task organization, and fast everyday follow-through.
Superset
Designed and built a personal workout programming system across iOS, tvOS, and web for planning, logging, and running training sessions.
Countdown
Designed and built a personal iOS countdown widget for tracking meaningful upcoming dates at a glance.
NutritionTracker
Designed and built a personal iOS nutrition tracker for fast food logging, macro awareness, and daily health feedback.
Who I am
I’m Blake Anderson, a product designer and design engineer who likes working close to the outcome. I’m happiest in the messy middle of product, growth, brand, and implementation: shaping the strategy, designing the system, and building enough of it to learn quickly.
How I work
I like tight loops between thinking, making, shipping, and measuring. I’ll sketch the product shape, sweat the interface details, write production code when it helps, and use data to sharpen the next decision instead of treating design as a handoff.
What I do
I help teams turn fuzzy product opportunities into shipped experiences. My work spans product strategy, interaction design, visual systems, growth experiments, front-end engineering, and the connective tissue between them.
How I use AI
I use AI as a creative and technical multiplier, not a replacement for taste. It helps me explore more directions, move faster through production, document systems, prototype ideas, and pressure-test decisions while keeping the final judgment human.
Reaching me
The best way to reach me is by email at hey@banders.design. If you have a project in mind, a little context up front helps me understand where I can be most useful.